Women’s Fresh Perspectives Conference looks to a prosperous future

The International Fresh Produce Association recently concluded another inspiring Women’s Fresh Perspectives Conference, having sold out for the third year in a row. Industry leaders, including 137 first-time attendees, gathered to foster professional growth, leadership development and meaningful connections. The event brought together dynamic speakers, scholarship participants and women from across the fresh produce and floral supply chain to engage in thought-provoking discussions on self-awareness, work-life balance and career advancement.

"This year’s conference focused on mutual professional and personal growth by creating a forum for powerful conversations around leading for impact, authenticity, and embracing opportunities,” said Cathy Burns, CEO of IFPA. “For many women it was a reset that focused on empowering them to bring their true, genuine selves to the workplace to make a positive impact and influence. Based on the time I spent with the attendees, the future of the industry is very bright!"

Throughout the event, attendees engaged in keynote presentations, interactive workshops and mentorship sessions, all designed to inspire and equip them with tools to navigate their professional and personal journeys.

Key Takeaways from the Conference:

• Encouraging Self-Awareness – Speakers emphasized the importance of recognizing personal strengths and values to grow both professionally and personally.
• Cherishing Simplicity & Work-Life Balance – Sessions focused on strategies to prioritize well-being, manage stress and find fulfillment in daily routines.
• Fostering a Supportive Environment – The event reinforced the importance of mentorship, sponsorship and networking in advancing women’s careers in the fresh produce industry.