Wegmans launches enhanced digital shopping experience

April 11, 2025

Wegmans Food Markets launched its new and improved website and mobile app, designed to offer a personalized digital shopping experience.

“Whether shopping with us online or in store, we know customers are looking for digital tools that can help make their shopping and meal planning experience faster, easier and more inspiring,” said Erica Tickle, Wegmans vice president of marketing and digital growth. “That’s what we’re delivering with our new app and site. We’ve made enhancements to the features our customers love, added new functionality, and are harnessing the power of AI to create a single customer experience that blends the best of both in-store and online shopping.

“Following the pandemic, we saw e-commerce and digital engagement level out, but in the last couple of years, that growth has returned,” said Tickle. “We’ve seen it most with our app through an increase in downloads and growth in our curbside pickup business, so it’s more important than ever for us to provide our customers with the best digital tools for a fast, easy, and inspiring shopping experience.”

New and enhanced features include:

Improved Search: AI-powered search and product recommendations provide better results and prioritize customers’ frequently purchased items.
List-Building Enhancements: The new Get It tab shows items left to shop, while the Got It tab shows what’s been checked off. Customers can now edit and filter their My Items, add custom items and save, share and print lists.
Faster Shopping: In-store shopping lists are sorted based on the selected store’s layout and include enhanced aisle locations. The app automatically switches users to the store they are in.
Digital Coupons: More than $500 exclusive savings every year on food, health and wellness, and everyday essentials from Wegmans and other brands.
Help with Meals: Customers can now import recipes from anywhere, make and save modifications, scale recipes as needed, and add ingredients to their list. The cook mode takes customers through their recipe with step-by-step instructions and integrated timers.