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Vote to put produce, floral front and center at SXSW

International Fresh Produce Association is calling for industry voices to vote for two SXSW Meet Ups that will bring floral and produce to the South By Southwest Conference in March of 2023. Voting closes Aug. 21.

“We made the promise to the industry to be everywhere people are talking about food and floral, to ensure that our industry has a place at the table,” said Lauren M. Scott, chief strategy officer at IFPA. “SXSW is the epicenter of industry and consumer, innovation and culture. We put our mark on SXSW to bring the Joy of Fresh to everyone and no other industry can show up like we can. I can’t wait until we take the festival by storm again next year.”

IFPA has entered to hold two Meet Ups at the event. These are relaxed gatherings meant to bring together industry professionals from a variety of backgrounds to connect around common challenges, topics, and ideas.

 “The Meet Ups are a new program for us at SXSW,” said Scott. “Our goal is to bring together professionals and influencers to understand the power and impact of our industries. SXSW is a great place to uncover new ideas and partners, and we are looking forward to making great connections and inspiring people around produce and floral.”

Voting is open through Aug. 21.  Anyone can register and vote on the Panel Picker website.  

SXSW is held each year in Austin, TX, and is both conference and festival that brings together tech, film and music industries along with all aspects of culture — especially food and flowers.  The event draws over 250,000 over 10 days, with a combination of concerts, film screenings, education sessions and keynotes, and expos of the latest technology and innovation.

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