“We are thrilled to share this fun creative that celebrates relevant mealtime victories,” said Christina Barnard, marketing director at Taylor Farms. “Through our fully integrated campaign, we are using the Taylor Farms brand as a vehicle to elevate and grow the overall salad kit category.”
“Working alongside the Taylor Farms team on this campaign has been a blast,” says Erich & Kallman creative team Sarah Johnson and Scott Fish. “We all know it’s not always easy to eat healthy, so we believe that choosing Taylor Farms is a choice that deserves to be celebrated! We hope this campaign gives everyone permission to pat themselves on the back.”
The “Get Your Salad Together” campaign will connect with millions of salad lovers across the United States. Consumers can catch these upbeat ads on YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku and other connected TV platforms, as well as across social media networks. Additionally, targeted display banners will run across retail media platforms, Instacart, out-of-home placements, and in-store point-of-sale display programs will further extend the campaign to key moments when consumers are shopping and deciding the never-ending meal dilemma of what to eat.
