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Taylor Farms launches new campaign

Taylor Farms launched its new campaign, Get Your Salad Together. The campaign is projected to generate over 1.4 billion impressions through advertising and is designed to celebrate the joy of mealtime and support the growth of a category in need.

"There's nothing better than seeing our fans go wild over our delicious Chopped Salad Kits” said Bryan Jaynes, vicie president of product and marketing for Taylor Farms. “When a meal has the right components that are both healthy and taste great, everyone enjoys it a bit more. And that’s what the Taylor Farms brand helps people do.”

Created in partnership with the agency Erich & Kallman, the campaign features two engaging, over-the-top commercials that highlight Taylor Farms as an irresistible, time-saving solution for creating meals everyone can feel good about. Whether it’s a spontaneous celebration sparked by a simple Caesar Chopped Salad Kit meal decision or a family’s animated joy over the Sweet Kale Chopped Kit, the message is clear — Taylor Farms makes it easy to “get your salad together” and, with it, bring life together just a little better.

“We are thrilled to share this fun creative that celebrates relevant mealtime victories,” said Christina Barnard, marketing director at Taylor Farms. “Through our fully integrated campaign, we are using the Taylor Farms brand as a vehicle to elevate and grow the overall salad kit category.”

“Working alongside the Taylor Farms team on this campaign has been a blast,” says Erich & Kallman creative team Sarah Johnson and Scott Fish. “We all know it’s not always easy to eat healthy, so we believe that choosing Taylor Farms is a choice that deserves to be celebrated! We hope this campaign gives everyone permission to pat themselves on the back.”

The “Get Your Salad Together” campaign will connect with millions of salad lovers across the United States. Consumers can catch these upbeat ads on YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku and other connected TV platforms, as well as across social media networks. Additionally, targeted display banners will run across retail media platforms, Instacart, out-of-home placements, and in-store point-of-sale display programs will further extend the campaign to key moments when consumers are shopping and deciding the never-ending meal dilemma of what to eat.

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