StickyLickits, Sesame Street team up to encourage kids to eat their fruits and veggies
StickyLickits has unveiled its first collection of edible Sesame Street stickers developed for kids. The stickers feature Elmo, Ernie, Cookie Monster, Big Bird, Abby, Bert and Oscar the Grouch, and encourage kids to eat their fruits and vegetables.
How does it work? The instructions are as simple as “lick it, stick it, and eat it.” The stickers can be placed on fruits and veggies, making snack and meal times fun, and teaching kids healthy eating habits from an early age.
A study done by the University of Bari Aldo Moro in Italy found that children chose to eat fruits and vegetables branded with recognizable stickers over their usual name-brand snacks if the healthy items had a sticker featuring their favorite animated character.
“I am so thrilled to announce the launch of our Sesame Street stickers," said Linda York, StickyLickits founder and CEO. "They are so much fun! Once parents wash the fruit or veggie, the kids are going to love putting on the stickers of their favorite Sesame Street characters and having a healthy snack! Our goal at StickyLickits is to help those picky eaters out there be more adventurous eaters, so they will be willing to try a broader variety of fresh produce.”