“The new Top Pick pack is all about sharing the most incredible peaches and nectarines ever with shoppers,” said Shales. “Like the name implies, the fruit comes from the upper part of the tree and is bursting with flavor and vibrant colors. It’s easy to display and has a bold design to help drive impulse purchases.”
Fruit that goes into Top Pick packs will ship at ideal ripeness and with high Brix, or sugar, standards. The one-layer Euro carton weighs 15 pounds.
“A program like Top Pick eliminates the customer’s guessing game for buying delicious fruit and helps put your summer fruit category in a positive direction,” said Shales.
According to Organic Trade Association’s 2020 Organic Industry Survey, organic continues to be on the rise. Before the COVID-19 pandemic hit, organic was growing in popularity. Organic produce has seen significant spikes and overall growth during the COVID-19 pandemic. In 2019, the category saw a 5 percent increase in organic produce sales compared to 2018. Specifically, organic fresh fruit was up 7 percent.