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Spooky news for Jazz apples

It will be more tasty treats — without the tricks — this Halloween as Jazz apples ramps up its successful "it’s Boo Time!" campaign.

Audrey Desnoyers, Oppy’s director of business development and key account management, said Halloween is the perfect time to get the family together and enjoy Jazz apples.

“Halloween is a fun, colourful holiday, to tie into promotions at a time that coincides with our fresh Washington Jazz harvest — it’s a fantastic time to enjoy Jazz apples," said Desnoyers.

“It’s Boo Time! campaign returns for its third season, due to its massive popularity," said Desnoyers. "It’s a great reason to build big, creative — and even spooky! — displays that spark the imagination and prompt shoppers to enjoy Jazz with the family.”

With their naturally small, snackable size and refreshing tangy-sweet balanced flavor, Jazz apples are the perfect snack for any occasion.

The integrated marketing campaign includes new recipes, a dedicated microsite, as well as thematic eye-catching packaging and point of sale highlighting Jazz Halloween apple characters.

The campaign will start at the beginning of October in retail stores and online. Check it'sBooTime

Jazz is marketed by CMI Orchards, Rainier Fruit Co. and Oppy.

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