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SpartanNash unveils second fresh-focused pilot store

SpartanNash opened its second Family Fare pilot stores. This newly redesigned in Sparta, MI, location centers on fresh products, convenience and value. Building on the success and insights gathered from its first pilot store in Holland, MI, the Sparta remodel further refines key offerings to meet evolving shopper preferences.

sdf“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said Bennett Morgan, SpartanNash executive vice president and chief merchandising officer. “Our goal with this project long-term is to continue listening closely to both our shoppers and associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”

The refreshed Sparta location integrates innovation while maintaining the neighborhood feel that Family Fare shoppers expect. The Company also lowered prices on more than 6,000 products, reinforcing its commitment to bringing even more value to the Sparta community.

The Sparta Family Fare showcases a layout designed to highlight fresh produce, floral and bakery, with popular offerings from the Holland pilot location, such as:

  • $20 healthy meal kits that can be prepared in 20 minutes or less
  • A chef-driven grain bowl program, featuring international flavors like zaatar, gochujang and chimichurri
  • Curated specialty cheese selections focusing on Michigan and Wisconsin-made cheeses
  • Fried sandwiches, including Alaskan wild-caught cod, crispy chicken with hot honey and pork loin
  • A delicious bulk jerky bar
  • Flavorful mac and cheese options incorporating craft beer, BBQ pulled pork and basil pesto chicken
  • Nostalgic candy station with memorable sweets from yesteryear
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