SpartanNash unveils fresh store vision
SpartanNash said it unveiled a new chapter in grocery shopping with the grand reopening of its Family Fare store in Holland, MI, which, it features an enhanced array of fresh meal solutions, convenience-focused food selections, a beef jerky bar and a nostalgic vintage candy station. The refreshed concept will serve as a model for future Family Fare remodels.
"We're thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love," said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan. "This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare's core pillars of freshness, friendliness and value, and this store sets the stage for future updates across our stores."
"Family Fare stores have served the Holland community for almost 60 years, and today nearly a half million shoppers come through the doors of our local stores here every year," said Family Fare Store Director Michael Farrell. "At Family Fare, our tagline is 'In Your Neighborhood,' and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors."
In further celebration of the grand reopening, the store hosted a family friendly party last Saturday in the parking lot with food and games for children, with proceeds benefiting the West Ottawa Rugby Team.
