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SpartanNash hosts its largest-ever expo

SpartanNash hosted more than 1,500 food and grocery suppliers and independent retail customers this week for the 2022 Fall Expo at the DeVos Place Convention Center in Grand Rapids, MI. The Delivering Seasonal Values themed event created a platform for independent grocery customers, brand representatives and SpartanNash leaders to share upcoming trends; discuss critical industry topics including inflation; and work collaboratively to find innovative solutions to mitigate rising food prices and help pass cost savings on to shoppers at retailers across its network.

The event was the first customer interaction of this scale since the onset of the COVID-19 pandemic. Attendees participated in several educational sessions, including supercharging marketing efforts, specialty and variety merchandising, shopper expectations, promotional planning, prevention of severe incidents in the workplace and crisis response.

Customers were also connected with hundreds of deals and promotions at expo booths and auctions, discovering new products offered by both national CPG brands, specialty suppliers and SpartanNash’s refreshed OwnBrands, which provide shoppers with great value on their favorite items at lower price points. Prior to the expo starting, independent retail customers were able to attend a model store event at local SpartanNash-owned Family Fare and D&W Fresh Market stores, allowing them to see and experience cutting-edge merchandising and marketing efforts to take back to their own stores.

“The SpartanNash Expo was extremely energizing this year, with a heightened focus on delivering the ingredients for a better life, made possible through our unique industry insights and solutions, as well as through the continued benefits from our Supply Chain Transformation initiative,” said SpartanNash Senior Vice President and Chief Merchandising Officer Bennett Morgan.

During the event, attendees had the chance to meet record-setting Heisman trophy winner and 11-year National Football League wide receiver Desmond Howard and witness an inspiring keynote address from Michigan native, veteran and Paralympic medalist Melissa Stockwell, who is the company’s Our Family brand ambassador.

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