Salix Fruits reinforces industry leadership at Fruit Logistica 2025

Salix Fruits, a leading company in the import and export of fresh fruit, successfully participated in Fruit Logistica Berlin 2025, the world’s premier fresh produce trade fair.

With a record-breaking attendance of over 91,000 industry professionals, the event provided an invaluable marketing, networking and innovation platform.

Salix Fruits’ primary objective at Fruit Logistica was to bring together its globally dispersed team, meet with clients and suppliers, and reinforce its strong industry presence.

“This event is essential for maintaining our exposure and reputation in the market,” said Juan Gonzalez Pita, chief operating officer of Salix Fruits, which is based in Philadelphia.

At this year’s Fruit Logistica, Salix Fruits focused on promoting Egyptian oranges, a product expected to see strong demand in the European market. With its extensive sourcing network, the company continues to offer high-quality fruit tailored to global market needs.

Fruit Logistica is crucial in shaping Salix Fruits' growth plans for the year ahead, according to Gonzalez Pita. “The impact of this fair on our 2025 strategy is immense,” he said, adding that the industry faces significant challenges, including the strength of the U.S. dollar, geopolitical conflicts in the Middle East and Ukraine, and shortages of refrigerated containers in certain regions.

Gonzalez Pita said that Salix Fruits remains committed to navigating these challenges through its global sourcing strategy, multicultural approach and years of expertise.

Reflecting on Fruit Logistica 2025, Gonzalez Pita emphasized the fair’s importance. “You have to be here, no matter the cost. It remains the number one trade fair in our business.”

With record-high satisfaction levels among exhibitors and visitors, Fruit Logistica 2025 reinforced its status as the premier global event for the fresh produce industry. Salix Fruits is poised to leverage the connections and insights gained to further strengthen its position in the market throughout the year.