Salix Fruits reflects on successful 2022
While 2022 turned out to be as challenging as the pandemic years that preceded it, Salix Fruit said it was an extremely successful year overall.
“I think 2023 will be as exciting and tough as the past year,” said Juan González Pita, co-founder and chief operations officer of Salix Fruits, a leading importer-exporter of fresh fruits. “Logistics are still an issue, but according to industry players things will get back to normal by 2024, or maybe end of this year.”
González Pita added that worldwide inflation is another issue that will take some time to resolve, as people are not used to it and are not willing to pay more for fresh produce, especially in Europe and the U.S.
At the beginning of 2022, Salix Fruit announced that GrubMarket had completed the acquisition of the company, which has hundreds of growers in more than 20 countries and serves over 450 customers across 50 countries worldwide, including Argentina, Chile, Brazil, South Africa, Spain, India and the U.S.
“We strive to offer superior service, reliability and quality as an importer and exporter of fresh fruit for our global customers, and we seek to further tap into a best-in-class grower network,” said González Pita. “We are thrilled to learn that GrubMarket shares this same goal and has built out such a well-integrated and much-needed e-commerce and technology-enabled platform to bring fresh food to so many important customers across the country.”
During the first half of 2022, floods, strikes and the lack of containers due to the Russia-Ukraine war had impacts on the fresh fruit business. Luckily the season normalized in July and operations returned to normal, enabling Salix to deliver more than 45,000 tons in 2022.
“Together with GrubMarket, we are looking to revolutionize the fresh produce industry,” he said. “We have several growth initiatives planned but what excites us most is that we are soon opening our office in Asia to better serve those markets.”
Also in 2022, Salix also launched its new brand, Mundos, for mandarins of Peruvian and Moroccan origin, as well as lemons from Argentina, Mexico, Turkey and Spain.