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Produce is moving in spite of heat wave

By
Ron Pelger

Harvests of local growing area vegetables are starting to add volume to the general market. However, the continued excessive temperatures in many fields are placing pressure on sensitive vegetables such as lettuce, spinach, eggplant and corn. Also, some water restrictions in California could hamper selected crops from the heat impact. Make sure you check with your suppliers on specific item availability before committing to ad programs.sweet corn display

California broccoli demand is currently fairly light with a lower market as a result of the startup harvest in Maine and Quebec. The broccoli market out of Mexico is slightly lower as well.

California cauliflower demand is also fairly light on a steady market. There is a transition on cucumbers from south Georgia to North Carolina and Michigan causing some temporary sparse markets.

The sweet corn deal is just about wrapped up in Georgia. New fields are opening up to local area volume. California sweet corn is in very light supply on good demand keeping the markets very high.

The celery market is slightly lower with a moderate demand. The heat could change this picture as temperatures keep rising.

The extreme heat throughout growing areas around the country can disrupt the markets immensely over the next few weeks. It could affect the product quality, condition and availability. This is why we remind you to check with your growers, shippers and other suppliers for firsthand information. Most product we have been seeing and checking looks fine. Growers and shippers are doing all they can to confront the heat and get the best produce through the system.

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November 12, 2024
Ball Seed, North America’s leading horticultural distributor, is pleased to announce the launch of a new website devoted to cut flower growers and the flower farmer audience. Visit the Ball Cut… Read More

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