Oxnard artichokes in full production, offering promotable volume
Ocean Mist Farms' Oxnard winter crop artichoke program is in full production — and the Coachella season is just beginning — providing excellent volumes to meet customer demand and keep consumers happy through the holiday season and into the new year.
“The quality of these artichokes coming out of Oxnard look exceptional and volumes are strong,” said Rick Bravo, vice president of sales and marketing. “After the weather challenges from last year, which contributed to a lighter December harvest, this is a great opportunity for retailers to generate some strong year-over-year performance to close out Q4 of 2023.”
According to Ben Wilson, commodity manager for the artichoke leaderk “We have the quality and promotable volumes to support customer demand through the holiday season. This is the perfect opportunity for ads and promotions that will generate buzz and excitement in produce departments and get artichokes in carts. Consumers will be left feeling like the holidays came early this year.”
As it migrates its growing operations in the fall each year, Ocean Mist Farms has four winter growing regions, with its main winter crop operation being Coachella, CA. Developing the perfect science of what crops are grown when and where as they migrate their ops north to south ensures the year-round availability of virtually its entire product line. Coachella, however, is a strategic differentiator for this industry giant.
“The sandy soil is the real game-changer for us," said Ocean Mist’s Coachella Vice President of Production Jeff Percy. "The higher sand content in the soil makes for lighter material that allows us to work faster and still be able to harvest after heavy rains. Because the land in the Coachella Valley hasn’t been as heavily farmed as some other growing regions, it has less insect and disease pressure.
“We’ve also been using drip and sprinkler irrigation for over twenty years now which means we’re utilizing the ground water more effectively," said Percy. "It also means we can farm virtually every square inch of the fields without the need for water basins.”