Oppy’s Ocean Spray blueberries continue to find traction every year, with sales volume increasing by 72 percent between 2017 and 2019. July features Ocean Spray blueberries grown in Washington and British Columbia, where the growing seasons have been excellent and microclimates yield exceptional fruit, according to Fung.
The two-pound clamshell and other larger sizes are becoming increasingly popular, with consumers starting to gravitate towards pack sizes that are made for sharing with family and friends as the summer swings into action, added Fung.
The Ocean Spray advantage was confirmed in independent studies, with 70 percent of survey participants noting that they were well aware of the Ocean Spray brand in the produce section. Coupled with the brand’s strong presence across the store, with an average of 52 Ocean Spray products on display, this works to bolster brand awareness and helps influence purchases. While Ocean Spray berries are purchased by one in five shoppers, more than half of those aware of the top brand would consider a future purchase, a testament to its consistently high quality.