Ocean Mist launches Gold Standard artichoke promotion
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S., announced the launch of its annual spring promotion elevating the health and nutrition of its famous Gold Standard artichokes. Ocean Mist Farms is building on the 24.7 million consumer impressions achieved with the Gold Standard promotion over the last two years — proving there is an audience ready for artichoke engagement and information sharing.
With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.
“In the midst of an uncertain year, we are proud to share one of the few things we know for certain, our Gold Standard artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Ocean Mist Farms artichokes are the Gold Standard for superior immune boosting nutrition and a top source of fiber, as one whole, cooked artichoke packs nearly seven grams of fiber, about a third of the daily minimum target. Today, more than ever, this superior nutrition coupled with Ocean Mist Farms artichoke expertise brings the Gold Standard to your produce department.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA, is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” said Philip Barrientos, artichoke commodity manager.
Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. On-pack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway April 19-May 14, giving participants the opportunity to win 20 prizes for a grand total of $2,000, including 20 $100 gift cards.
Earlier this year, Ocean Mist Farms conducted its annual Peace, Love & Artichoke promotion from Feb. 15 to March 15 to kick-off the 2021 Coachella artichoke season. Consumer response to the Peace, Love & Artichoke promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. With this promotion, Ocean Mist Farms earned a total of 391.7 million brand impressions and 177,688 promotion-specific website visits, and 29,154 shoppers participated in the sweepstakes opportunity.