Ocean Mist Farms is supporting retail sales for the purple artichokes with a variety of marketing activations centered on the unique variety and short season.
Ocean Mist Farms has launched “Arti’s Summer Romance,” a social media-based promotion that debuts purple artichokes with the introduction of Viola, a promotional purple artichoke mascot to complement Artie, the green artichoke. The social media storyline will unfold over the course of four weeks, starting with their meeting at the bus station upon her arrival in Castroville and then in four subsequent dates around town. Shoppers are invited to comment and like each promotion post for a chance to win a $25 gift card.