New Products at Expo West 2025: Probiotic salad dressing and whole milk kefir

March 5, 2025

Lifeway Foods will showcase two new product lines at Natural Products Expo West 2025: innovative probiotic salad dressings and a new line of conventional whole milk kefir flavors. These additions complement the brand’s existing organic whole milk kefir line, offering consumers expanded ways to incorporate probiotics into their daily routines through Lifeway’s products.

Natural Products Expo West 2025 will take place from March 4-7 at the Anaheim Convention Center in Anaheim, CA. Attendees will have the opportunity to sample Lifeway’s recently launched Lactose-Free Flavor Fusions and Probiotic Smoothies + Collagen, which were introduced in late 2024. Expo visitors will be among the first to explore these probiotic innovations while enjoying a variety of creative recipes, including kefir parfaits. Additionally, Lifeway will offer samples of both sweet and savory appetizers featuring its Farmer Cheese, highlighting the product’s versatility, protein and distinct flavor profile.

Julie Smolyansky, president and CEO of Lifeway Foods, emphasized the company’s commitment to developing products that support both physical and mental well-being while addressing evolving consumer demands. “The interest in kefir continues to grow, especially with groundbreaking research linking fermented milk products to a decreased incidence of certain types of colorectal cancer,” said Smolyansky. “As pioneers of kefir and cultured dairy in the U.S., it is crucial for us to lead innovation in the dairy aisle. Our newest offerings feature on-trend ingredients and unique fusion flavors designed to resonate with Gen Z and Millennial shoppers, all while maintaining the high-quality, bioavailable nutrients found in our core products. I look forward to returning to Expo West this year to share our latest innovations and connect with food lovers, retailers, and health enthusiasts who share our passion for better-for-you foods.”

Lifeway Foods at Natural Products Expo West 2025

Attendees can explore Lifeway’s products, learn about the health benefits of kefir, and connect with the team at the following activations:

Lifeway Foods Main Booth (#753) – March 4-7, 2025
Trends and Innovations in the Wellness Beverage Marketplace – A discussion featuring Lifeway President and CEO Julie Smolyansky at the Anaheim Marriott, March 4, 8:30 a.m. – 10 a.m.
Early Morning Yoga Kick-off Event – Grand Plaza, March 5, 7:30 a.m. – 9 a.m.
Females in Food Expo West Mixer – Hosted by Julie Smolyansky at the Anaheim Marriott, March 5, 5:30 p.m. – 7:30 p.m.
Book Signing: The Kefir Cookbook: An Ancient Healing Superfood for Modern Life – Featuring Julie Smolyansky at Booth #753, March 6, 2 p.m. – 4 p.m.