NatureSweet and Barilla join forces to deliver flavorful meals
NatureSweet and Barilla launched a co-branded campaign, A Burst of Energy & Flavor, inspiring families to create vibrant meals that delight the senses.
The combination of NatureSweet Cherubs snacking tomatoes, rich in antioxidants, pairs perfectly with Barilla Protein+ pasta made from semolina wheat and protein from lentils, chickpeas and peas that provides nutrients for a meal. With 17 grams of protein per 3.5-ounce serving, this spaghetti offers a delicious option for the entire family, made with 100 percent plant-based protein.
“We’re committed to inspiring families to embrace healthier eating with products that are as flavorful as they are nutritious,” said Travis Laveault, omnichannel and digital marketing director at NatureSweet. “By partnering with Barilla, we’re combining the best of our Cherubs snacking tomatoes and their Protein+ pasta to create meals that are not only wholesome but also bring joy to the table.”
In addition to inspiring recipes, the campaign will feature strategically located signage in both produce and pasta aisles, captivating custom displays, retail media placements, and targeted digital advertising to engage online consumers at Kroger and Kroger banner stores, Albertsons and Albertsons banner stores, Raleys and The Giant Co.
