NatureSweet acquired by investment firm

NatureSweet has been acquired by Blue Road Capital, an independent investment firm focused on vertically integrated food and agricultural business.

NatureSweet, founded in 1990, has been committed to being a groundbreaking leader within the fresh produce industry by unleashing the power of people. The company not only created branded snacking tomatoes but is also a top selling brand in North America and a growing force in greenhouse-grown peppers and cucumbers.

The company’s commitment to improving standards within the agricultural industry has led to becoming one of the world’s largest Controlled Environment Agricultural companies that has achieved Fair Trade Certification, Equitable Food Initiative Certification and B Corp Certification.

“NatureSweet was built on a vision of agricultural workers ‘who look up,’” said Kit Goldsbury, chairman of NatureSweet's former parent company Silver Ventures. “Everyone is proud to have been a part of our associates’ journey to not only transform their own lives but also to be a force in the transformation of the entire industry.”

Blue Road said it is committed to accelerating the growth behind investing in vertical integration and innovation, and further expanding into new distribution channels.

“We are confident in Blue Road’s ability to lead NatureSweet into a promising future,” said Bryant Ambelang, CEO of Silver Ventures and former executive chairman of NatureSweet. “They understand the value of this company lies in its people and are committed to the principles of growing the best-tasting produce through transforming the lives of agricultural workers. NatureSweet is transitioning into capable and caring hands.”