“When we heard United Fresh was going to take its show online, we were intrigued at the idea,” said Ray Wowryk, director of business and development. “‘We talked about how there are so many experiences that can’t be duplicated — but decided to challenge ourselves and figure out how to make the best of this new reality.”
Sampling product has always been a favorite at these events, with attendee’s looking forward to tasting and experiencing a new product. The Nature Fresh Farms team acknowledged this important component and found a way to incorporate this experience into their virtual booth. Embracing the digital theme with a new kind of product sampling, on Thursday, June 18, it will be streaming its very first virtual tasting of its red cherry on-the-vine tomatoes. Featuring a group of panelists, the company organized a trial where participants will engage in a live sampling and share their flavor experience with the attendees through the webinar. Those that engage in the virtual sampling during the webinar will be entered for a chance win a Nature Fresh Farms branded Sonosphear wireless speaker.