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Nature Fresh pushes virtual limits at United Fresh

Nature Fresh Farms will take the United Fresh Virtual trade show to new heights June 18 by conducting a virtual taste testing, making the most of this digital event.

This year’s United Fresh event trade show will be taking place under very different circumstances. Given the current COVID-19 challenges, United Fresh Live trade show has gone virtual with a free opportunity for attendees to make connections with industry leaders. Nature Fresh Farms is welcoming this new reality and doing its best to leverage this opportunity by making the most of this trade show.

This new experience is a unique alternative to an in-person event, in which participants will be able to attend the show and network without having to leave their homes and workplaces. Similar to a conventional trade show, the virtual expo hall will allow attendees and exhibitors to explore new innovations, take part in sessions, and make various connections to grow sales and increase profitability.

“When we heard United Fresh was going to take its show online, we were intrigued at the idea,” said Ray Wowryk, director of business and development. “‘We talked about how there are so many experiences that can’t be duplicated — but decided to challenge ourselves and figure out how to make the best of this new reality.”

Sampling product has always been a favorite at these events, with attendee’s looking forward to tasting and experiencing a new product. The Nature Fresh Farms team acknowledged this important component and found a way to incorporate this experience into their virtual booth. Embracing the digital theme with a new kind of product sampling, on Thursday, June 18, it will be streaming its very first virtual tasting of its red cherry on-the-vine tomatoes. Featuring a group of panelists, the company organized a trial where participants will engage in a live sampling and share their flavor experience with the attendees through the webinar. Those that engage in the virtual sampling during the webinar will be entered for a chance win a Nature Fresh Farms branded Sonosphear wireless speaker.

“The virtual sampling is a great opportunity to showcase our red cherry on-the-vine,” said Matt Quiring, director of sales. “Product sampling and the energetic atmosphere are some of the elements of a live show that help to create a memorable experience. We hope to bring a bit of that kind of energy to this trades how through this virtual sampling.”

Along with the virtual sampling, Nature Fresh Farms will have an array of resources available for virtual visitors at its booth, including product information, company updates, and a live chat platform with its sales team.

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