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MountainKing introduces all-new four-pack trays, 10-pound bags for Gourmet Butter Russets

As MountainKing Potatoes readies grocers for the fall delivery of its Butter Russets, the Texas-based company for the first time will offer the gourmet variety in two new package types: all-new four-count trays and 10-pounds bags for larger gatherings.

“We’ve seen strong movement in our four packs of traditional russets and we’re expecting similar results with the new four packs of our Butter Russets,” said Andreas Trettin, MountainKing director of marketing.

MountainKing’s Butter Russets present the look of a traditional Russet with a natural, buttery flavor ideal for baking, mashing and frying, said Trettin.

MountainKing has stepped up production of its Butter Russets, he added, as the company prepares for the heightened demand for the variety driven largely by millennial shoppers who prefer smaller-sized packaged items such as the four-count tray packs.

Sales of the company’s four-pack Russet tray packs have boosted overall Russet sales by as much as 13 percent in some retailers. Nationwide, sales of four-pack russets are up 18.7 percent for the 52-week period ended June 13, according to the research firm IRI.

MountainKing will continue to offer its Butter Russets in five-pound bags. Both the five and new 10-pound bags will include Kwik Lok recipe tags featuring Butter Russet recipes designed to bring out the best of the variety’s flavor and texture. The company also is producing high-graphic bin displays and integrated social media campaigns to support the Butter Russet roll out.

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