Mission Produce continues the 'Discover' campaign with global sourcing
Mission Produce Inc. announced the rollout of the second part of its Discover the Mission Advantage campaign to highlight its diversified global sourcing strategy, starting at the New York Produce Show. Mission Produce holds long-standing relationships with top growers around the world, is vertically integrated in four premium growing origins, and implements precision farming to provide a year-round supply of high-quality avocados and mangos.
"Mission Produce follows the avocado and mango seasons around the globe, sourcing from two or more origins year-round to be a reliable supplier to our partners,” said Keith Barnard, vice president of global sourcing. “Our strategy is unparalleled in our industry, enabling us to supply billions of high-quality, ripe avocados across 25 countries. Our sourcing teams are in constant communication with our grower partners, securing the highest quality fruit when available, traveling to our growing regions, and analyzing crop quality before we accept the fruit into our supply chain. On our vertically integrated farms, we treat our trees with premium care all year long to promote a successful harvest.”
Mission Produce is vertically integrated in Peru, Colombia, Guatemala and South Africa, with additional sourcing capabilities in California, Mexico, Chile, the Dominican Republic, Brazil, Ecuador and more. On Mission-managed farms, the company uses precision farming to grow more with less, leaning on advanced technology and grower expertise to grow healthy, high-producing trees.
“Because of our supply diversification, our partners can say ‘goodbye to supply gaps’ — we keep their shelves stocked and shoppers happy,” said Diana McClean, director of marketing and communications. “Through our ‘Discover’ campaign, we aim to share the hard work our teams do to differentiate Mission as a supplier and promote our partners for success upon delivery.”
Mission Produce is currently sourcing avocados from Mexico and Colombia, and sourcing mangos from Brazil, Ecuador and Peru. In February, Mission is expected to begin the harvest of its own mango farms, destined for markets in the U.S., the U.K. and Europe.
To Discover the Mission Advantage, visit www.missionproduce.com/discover-the-mission-advantage to receive resources on product origins, characteristics and seasonality, as well as download in-store educational tools. Mission Produce will be connecting with customers on the Discover campaign at the New York Produce Show Dec. 5-7 at Booth No. 606 and advertising at the Nasdaq Tower in Times Square throughout the week. Vice President of Sales Operations Hector Soltero is a panelist for the Global Trade Symposium’s Avocado Update, taking place Dec. 4 in New York.