She added that varieties such as Jonathon and Romes decrease in production, along with some other varieties for which consumer demand has gone down. “Our industry works hard to be responsive to consumer demand and the interests and changes in the marketplace.”
Michigan’s 2019 apple storage crop will be wrapping up in July. Thus, Smith noted, “the Michigan apples in produce departments this coming September will be fresh from the trees.
“In late August our early varieties will be available," she said. "Many of the in-store programs with our retail partners will begin in September, with the busiest time being the month of October. Our retail account managers work to build programs that fit with the individual retailer’s marketing plans and aim to bring excitement to the produce department.”
The Michigan Apple Committee is always working to develop markets.