Michigan Apple Committee hosts social media summit
The Michigan Apple Committee hosted its second annual Handpicked Social Media Summit on July 30 in Sparta, MI. The summit brought together seven leaders in the Michigan apple industry to learn the latest trends and best practices across social media channels and platforms, enabling them to create compelling grower-generated content showcasing their unique stories. Ultimately these individuals will use this knowledge and expertise to promote their own businesses — as well as the Michigan apple industry — as online ambassadors.
"The Handpicked Social Media Summit has been in our plans for a while and we were finally able to begin implementing it last year," said Diane Smith, executive director of the Michigan Apple Committee. "Our target consumer is interested in knowing the faces behind the foods they eat. Growers as brand ambassadors provide consumers a behind-the-scenes look at orchards, production and Michigan apple growing families. We are thrilled at how our vision has become a reality over the last two years."
Participants engaged in expert-led sessions where they learned to use social media to promote their apples, build brand awareness and engage with customers in new and exciting ways. Tips on photography and videography as well as best practices for posting were shared with the group.
Photo: Michigan apple industry representatives Denny Alt, Megan Barlow, Laura Herrygers, Theresa Kober, Mike Wells, Robyn Schultz and Emily Kropf at the second annual Handpicked Social Media Summit.
