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Market Minute: Seasonal transition leaves key promotable items

By
Ron Pelger

Now that the extreme heat has cooled down in the various growing areas, change is in the air as the fall season has arrived. Soon it will be transition time as some crops move to the desert region for the winter. But before all that takes place, there is still plenty of produce available and worth promoting in ad programs.

Firstly, there are several items that are in lighter supply. Sweet corn is limited and winding down in many areas. South Georgia and the desert deals are weeks away. Lighter supply on tomatoes, lettuce, cauliflower, broccoli and honeydews. Peppers are reaching a gap. The berry volume is still light.

Asparagus out of Peru is increasing and Mexico is starting harvests in new fields. Carrots are in good supply. Celery volume and quality is excellent and available. Harvesting of new onions and potatoes is giving some relief to the tight supplies. There's plenty of good quality cabbage. Green zucchini and yellow squash are in sufficient supplies.

There are plenty of new crop apples at hand. Bananas are in good volume. California grapes have been in good promotable supply. There are plenty of sweet potatoes available from South Carolina. Imported mandarins are also available for ads.

Produce is a day-to-day business. We are now in that transitional period where the fall and winter items begin to replace the summer program. The seasonal shifting is all the more reason to make sure you check with your suppliers when planning your ad promotions.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775-843-2394 or by e-mail at [email protected].

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