Market Minute: Ideal timing for Idaho potato promotions

Potatoes are the fourth-largest food crop in the world. One of the most popular of the 4,000-plus varieties was developed by Luther Burbank in 1872 and is known today as the Russet Burbank.  

Idaho grows the most potatoes in the U.S. The rich volcanic soil together with Idaho’s climate are ideal for growing Idaho potatoes.

Potatoes have always been known for their cooking versatility. The Idaho Burbank potato is very popular and can be baked, roasted, fried, mashed and boiled.

Currently, the demand is light on a steady market. Some sheds will transition over to the Burbank variety. Quality is excellent as expected for Idaho potatoes.

There is no better way to sell substantial amounts of Burbank Idaho potatoes than displaying them aggressively. Rather than just stocking them on the regular section and moving small amounts, think bigger selling strategies. Drive sales with a massive presentation of bags and bulk potatoes either on an end cap display or a free-standing fixture.

With warmer spring weather already here and summer ahead, outdoor cooking welcomes those nice sized Idaho potatoes slowly being baked on the grill.

So plan to promote Idaho Burbank potatoes in ads throughout the coming months. Get together with your suppliers and set goals to sell truckloads of potatoes for high volume sales and gross profit.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].