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Market Minute: August vegetable harvests offer more sales promoting opportunities

By
Ron Pelger

Local produce displayThe addition of local crops is boosting produce supplies just in time for some exciting sales promotions. Eastern farming areas are ramping up with local-grown vegetables. Current markets are mostly moderate to good with fairly good demand. However, that demand will increase as the weeks progress with local produce promotions. There is a fairly lighter supply as harvests are getting under way, but volume should increase next week and the coming weeks thereafter.

In the West, the heat has been affecting some crops. Lettuce fields are showing some leaf tip burns. The lettuce quality is still very good and the market is steady with a good supply. Some growers are dealing with a plant virus called impatiens necrotic spot virus, which attacks the leaves with black ring marks or stem lesions. If you have a backyard garden, you may have seen visible signs of this virus on your lettuce leaves, pepper leaves, or other vegetable plants.

Tomatoes: Alabama, Tennessee and North Carolina volume is fairly light, market steady, demand moderate. California volume is steady with a stronger demand.

Bell Peppers: Supply is light and the markets are active. Heavy rains in the East affected some quality. Western supply is lighter at this point.

Cucumbers: Eastern farms are in good volume with very good quality. Market is very favorable for promoting.

Sweet Corn: Demand is fairly good on a lower market in the East. Supply in California is light with a good demand. The heat is keeping the market on the high side.

Green Beans: Eastern production is improving, especially local. Lighter volume in the West.

Eggplant: Eastern crops are lighter until local product becomes more available in the coming weeks. The West has a steady supply.

Once again, the local produce markets are starting up and are very popular with consumers. Check now with your local farmers and promote their produce early.

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