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Market Minute: Apples are plentiful and available for promoting

By
Ron Pelger

sdfThe apple market is moderate with steady movement. The new crop out of Washington is of superior quality as well as apples in the east. A tighter market remains on smaller sizes, which are generally supplied to schools.

January is traditionally the normal time for dieting resolutions, and apples play a big role in healthy eating behaviors. There are 2,500 different apples grown in the U.S., and plenty of those exciting varieties are available from shippers to promote in ads right now.

The three-pound bags are ideal for customers who are in a hurry. Bulk apples are also perfect for massive displays on an end cap as a drawing point. The corrugated designer POS pop-up bins are great for off-shelf displays on wings or in aisles to add those incremental sales. Check with individual shippers for more information.

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