Lytone, Liberatus team up to benefit fresh produce supply chain in Mexico

In a significant development for the agricultural sector, Lytone Enterprise Inc. has partnered with Liberatus to serve fresh fruit and vegetable players throughout Mexico. This collaboration marks a pivotal step for the fresh produce industry in North America toward improving the supply chain and extending the shelf life of fresh produce in the region.

Lytone is renowned for its patented cutting-edge solutions that enhance the quality and longevity of fresh produce. The company had opened a sales office in Selma, CA, to serve the customers in the U.S., and now its territory is extending to Mexico.

Liberatus operates through multiple divisions, with its primary focus on consulting and investing in innovative agricultural projects. The company is headquartered in Hermosillo, Sonora, where it can easily reach major producers of grapes, tomatoes, avocados and mangos in Mexico.

Liberatus has recently established a new post-harvest division, which underscores its dedication to improved agricultural service in Mexico. It is set to spearhead the distribution of Lytone’s portfolio products, providing fresh produce stakeholders with state-of-the-art solutions.

“We expect to see both companies bring a wealth of experience to the table, ensuring effective integration of Lytone's products into multiple channels here. It is so important as now Mexico is seeking for more options to export its fresh delights not only to the U.S., but also E.U. and Asia,” said Armando Serrano, general manager of Liberatus.

“Liberatus has established solid bases in the major ag states of Mexico. This alliance will facilitate the introduction of our LytoFresh technologies to a broader customer base, enhancing market penetration and awareness in this important market,” said Candy Lin, president of Lytone.

In the past decade, global trade has become more challenging under the shadow of tariffs, political unsettlement and currency fluctuation, and that challenge is multiplied several times more for agriculture and fresh produce. Both companies aim to see their collaboration could support their customers on quality loss reduction and thereby the cost of foods from farm to table.