Lowes Foods partners with Healthy Family Project for Season of Sharing campaign
This Giving Tuesday, Healthy Family Project and Lowes Foods announced the launch of the 2024 A Season of Sharing campaign, helping to provide an incredible 600,000 meals to Second Harvest of Northwest North Carolina and Golden Harvest Food Bank, both greatly affected by hurricanes Helene and Milton. The initiative brings together 23 health-conscious brands, marking the second year of this impactful partnership that emphasizes giving back to the community while promoting healthier food choices.
Shoppers at over 85 Lowes Foods locations will find Season of Sharing signage throughout the store, featuring popular health-focused brands and QR codes that lead to a free bilingual digital cookbook with healthy holiday recipes and nutrition tips. The campaign, which kicked off Nov. 6 and will run through Dec. 17, offers inspiration for festive meals that align with the theme of wellness and giving back.
The featured products will be highlighted in Season of Sharing-themed weekly ads, and Lowes Foods is encouraging customers to explore new, nutritious meal ideas while supporting a good cause. This campaign builds on Lowes Foods' commitment to being a positive force in local communities and helping families access healthier food options.
“It’s truly heartwarming to see the impact our Season of Sharing campaign continues to have,” said Patrick Eisinger, produce category manager at Lowes Foods. “By integrating health-conscious brands from every department in the store, we’re making it easier than ever for our guests to contribute to their community while also enjoying healthier options. We’re excited to help provide 600,000 meals to local Feeding America food banks this year!”
To amplify the excitement internally, Lowes Foods store teams are invited to participate in a fun photo contest. Employees can submit pictures of their store’s signage for a chance to win a $100 gift card and a $100 donation to a charity of their choice. Last year’s contest was a huge success, with over 150 submissions, and this year, a winner will be selected from each participating store department: dairy, meat, produce and center store.
The health-conscious food brands supporting the 2024 Season of Sharing campaign include: Chobani, Crispy Green, Fresh Express, Garden Fresh Gourmet, Generous Brands, Health-Ade, HORMEL, Litehouse, Little Potato Co., T. Marzetti, nasoya, New York Apple, Natural Delights, Shuman Farms, Southmill Champs, Sun Direct, Sunkist, Sunset,Teddie All-Natural Peanut Butter, The Satsuma Co., Uncle Matts Organics, Wholly Guacamole and POM Wonderful.
“We’re grateful to our brand partners who continue to support our mission of promoting health and well-being in communities,” said Aimee Smith, director of partnerships at Healthy Family Project. “Together, we are not just offering healthier food options, but making a tangible difference for families in need.”
