Kroger launches program to improve health and nutrition
Kroger has launched a Smart Benefits program that allows participating Medicare Advantage, Medicaid and employer benefits program recipients to receive certain pharmacy, nutrition services and other eligible benefits at The Kroger Co.'s Family of Pharmacies, in addition to purchasing eligible food and over-the-counter health items. The Smart Benefits program is operated and powered by Soda Health, a health tech company .
The benefit resources funded by insurance plans are accessed through Soda Health's &more debit card to make it easier to purchase nutritious foods and quality healthcare services at participating retailers. Additionally, the &more debit card can be used to pay for transportation for medical appointments or even personal utility bills.
"The Smart Benefits program within Soda Health's &more platform will provide more people with the tools, and information they need to make better, healthier choices," said James Kirby, chief commercial officer of Kroger Health. "We know food has such a large impact on health outcomes for our customers and patients. By improving access to healthy, affordable food and other health resources, we are working toward truly changing the way America eats."
Powered by Soda Health's technology, the program offers personalized health recommendations, including reminders about health screenings, vaccines, prescription refills and suggestions for medical supplies such as glucose monitors.
"Together, Soda Health and Kroger Health are enabling localized and personalized healthcare to customers," said Robby Knight, co-founder and CEO of Soda Health. "We chose to collaborate with Kroger Health to share the prominent role that Food as Medicine plays in health care. Through their services including OptUp and registered dietitians they are working to empower people to make choices that will impact their overall wellbeing."