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Kroger expands delivery to Alabama

The Kroger Co. opened a new spoke in Birmingham, AL. Serving as a last-mile cross-dock location, the new spoke will operate as a seamless extension of the regional fulfillment center in Atlanta, making Kroger Delivery available to more customers in the greater Birmingham area.

"Kroger Delivery starts by bringing the shopping experience to wherever our customers are, whether they are using the Kroger app or browsing our weekly ad at Kroger.com. Here, customers can access our seamless experience that promises an extensive assortment, thousands of digital coupons, and an entirely personalized shopping trip," said Bill Bennett, Kroger vice president and head of e-commerce. "Through this zero-compromise service, customers can get fresh, affordable groceries brought to their door through a best-in-class white glove delivery experience, enabled by our refrigerated trucks, and amazing trained drivers. This cutting-edge technology sets a new unmatched standard for grocery delivery."  

The approximately 50,000-square-foot facility will work in conjunction with the Atlanta fulfillment center, increasing the network's reach to customers up to 90 minutes from the hub. The facility will employ more than 160 associates.

"For people who live in food deserts, getting groceries can be a real challenge. Eliminating the distance to the grocery store from the doorstep can positively impact our citizens who are most in need of healthy food options. As a community we are excited about Kroger choosing Birmingham for this expansion and are eager to partner with them in exploring more ways to solve for food deserts," said Cornell Wesley, director of the Department of Innovation and Economic Opportunity for the city of Birmingham.

The expansion to Birmingham represents an extension of a partnership between Kroger and Ocado Group, a world leader in technology for grocery e-commerce. In 2018, the companies announced a collaboration to establish a delivery network that combines artificial intelligence, advanced robotics, and automation in a bold new way, bringing first-of-its-kind technology to America.

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