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Kroger expands customer fulfillment center program

The Kroger Co. it will offer more Americans delivery through the addition of a new customer fulfillment center in Aurora, CO, powered by the Ocado Group, engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience in the Denver Metro Area.

"We are thrilled to expand and introduce our innovative Kroger Fulfillment Network to one of the fastest growing areas in the country and have the opportunity to grow our workforce," said Gabriel Arreaga, Kroger's senior vice president and chief supply chain officer. "Through the incredible partnership and support from the city of Aurora and Adams County, Kroger Delivery can accelerate its commitment to provide exceptional customer service through our state-of-the-art facility and end-to-end cold solutions, including custom-built refrigerated vans, to ensure our delivery customers receive the freshest products directly to their doorstep throughout the Denver region."

"As we continue to expand our nationwide CFC program, Kroger and Ocado Group are now live with five state-of-the-art fulfilment centers across the USA," said Luke Jensen, CEO of Ocado Solutions. "As this site ramps up, Kroger Delivery will bring a world class online experience to homes across the Denver Metro area, powered by some of the most advanced technology available anywhere in the world."

"Adams County is excited to have this new state-of-the-art food distribution facility opening in our community," said Lynn Baca, chair of the Adams County board of commissioners. "Not only will it showcase innovative sorting technology, it will also help provide greater access to high quality food and fresh produce for our residents. Providing a delivery option will also benefit those in our community who may have mobility issues, or simply lack the time to go into a physical location."

The nearly 300,000-square-foot distribution center will bring nearly 400 new jobs to Aurora and adjacent communities.

This expansion represents an extension of a partnership between Kroger and Ocado. In 2018, the companies announced a collaboration to establish a delivery network that combines artificial intelligence, advanced robotics, and automation in a bold new way, bringing first-of-its-kind technology to America.

Kroger currently operates customer fulfillment centers in Monroe, OH, Groveland, FL, Forest Park, GA, Dallas and Pleasant Prairie, WI, with additional customer fulfillment centers slated for California, Frederick, MD, Phoenix, Romulus, MI, Cleveland, Charlotte, NC, as well as south Florida and the Northeast.

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