“At Instacart, we want to turn the ordinary task of grocery shopping into a delightful, personalized shopping experience that takes the mental load out of finding the exact items that meet your preferences,” said Daniel Danker, chief product officer at Instacart. “By combining our new Smart Shop technology, Health Tags and Inspiration Pages, we’re not just improving online grocery shopping — we’re reimagining it, making it seamless to go from intention to action. By customizing your shopping journey to match your personal health goals or fit your dietary restrictions, we can unlock possibilities that weren’t even on the table before.”
As users shop, Smart Shop evolves its understanding in real time, dynamically adjusting digital aisles to prioritize the most relevant products based on inferred preferences, while seamlessly adapting to changing behaviors over time.
Through AI-powered personalization, advanced preference detection and rapid product attribute extraction, customers can use Instacart to seamlessly shop for products that align with their health goals, turning grocery shopping into a smarter, more intuitive experience.
“Instacart is making it easier for people to shop for nutritious foods that support their health goals and lifestyle. With Smart Shop technology and Health Tags, we’re giving consumers the power to personalize their experience, with tools to filter and discover the best options for their unique preferences,” said Sarah Mastrorocco, vice president and general manager of Instacart Health. “Our collaboration with the American Diabetes Association takes this a step further by turning expert nutrition advice into easy, shoppable solutions through our Inspiration Pages. Whether you’re managing a chronic condition like diabetes or simply looking to make more informed food choices, we’re here to help make grocery shopping simpler and more personalized.”
