Instacart's partnership with PHA began with a shared belief: everyone deserves access to affordable, nutritious food. "But we know that accessing fresh food isn’t always easy," said Dani Dudeck, chief corporate affairs officer at Instacart. "For families living in food deserts and those without reliable transportation, getting fresh groceries can too often feel out of reach. When we began our partnership, we made a joint, nationwide commitment to connect under-resourced communities with 10 million servings of produce by the end of 2025."
To address this problem, Instacart teamed up with PHA to launch Good Food at Home supported by Fresh Funds — grocery stipends that participating families can use on Instacart to buy fruits and vegetables with delivery straight to their door. Instacart reaches more than 98 percent of U.S. households — including 95 percent in food deserts — helping remove key barriers to access to nutritious food.
In Detroit, Washington, DC, and Sacramento, each participating household will receive $80 in monthly Instacart Health Fresh Funds along with an Instacart+ membership, enabling them to shop for fresh and frozen fruits and vegetables and canned vegetables from a wide array of local retailers available through the Instacart marketplace. And, for the first time, participants in these cities will receive their Fresh Funds for eight months instead of three allowing the companies to better understand how sustained access to healthy foods can shape long-term habits.
The latest iteration of the Good Food at Home program is designed to fill the critical summer and holiday hunger gaps, when school meal programs are often unavailable to the kids that depend on them. And while the structure is consistent across cities, each local program is tailored to meet the unique needs of the community through partnerships with trusted nonprofit organizations.
