In partnership with PHA, Instacart connected under-resourced communities with over 5 million servings of fruits and vegetables since coming together in 2022, making significant progress toward its long-term commitment to connect families with 10 million servings of produce by 2025. In support of that commitment, the donations from the Giving Tuesday campaign will help fund PHA initiatives like Good Food at Home.
Through Good Food at Home, families receive an Instacart+ membership with $0 delivery fee, and Instacart Health Fresh Funds to purchase fruits and vegetables from local grocers on Instacart. The program has made a difference in communities nationwide, and outcomes show that participating families significantly increase their fruit and vegetable consumption and build sustained healthy habits as a result of the program.
Instacart has supported more than 4,100 families across the country through Good Food at Home and recently launched the Good Food at Home program to more than 600 additional individuals in Baltimore, Chicago and Philadelphia.
“For far too many of our neighbors, friends and loved ones, good food is not accessible, affordable, or is too far from home,” said Noreen Springstead, president and CEO of PHA. “This holiday season, we’re grateful to Instacart and Danone for making it easier than ever to shop for a cause and give back to families across the country. Thanks to our partners and their generous customers, PHA will be able to ensure that more families have access to the nutritious food they need to lead healthy, thriving lives.”
