Beyond nutrition, students with higher fruit and vegetable intake show improved academic performance and classroom behavior. Early nutrition intervention through schools can reduce healthcare costs by billions over students’ lifetimes. In total, the school nutrition market represents a $14 billion opportunity for our industry.
So how can we maximize this potential? Three strategic actions stand out:
Reimagine Product Development and Presentation
Our industry can revolutionize how produce is prepared, packaged and presented in schools by developing solutions that address unique cafeteria challenges. Ready-to-serve, pre-cut options in portion-controlled containers maintain freshness while minimizing waste. Culturally diverse recipe solutions can make fruits and vegetables more appealing to young consumers, while strategic pairing increases consumption of both.
Forward-thinking companies are already investing in kid-focused breeding programs emphasizing attributes appealing to younger palates: sweeter flavors, convenient sizes and vibrant colors.
Build Integrated School-Industry Educational Partnerships
Successful consumption requires more than availability. Leading suppliers are developing nutrition education materials that align with academic standards while promoting produce consumption. These include bite-sized learning opportunities accompanying fresh offerings, teacher training programs and resources for families to extend healthy eating beyond school walls.
Companies finding the greatest success have established expert networks available to schools for events and demonstrations — creating brand loyalty while fulfilling corporate social responsibility objectives.
Pioneer Innovative Distribution and Procurement Solutions
Supply chain challenges remain the greatest barrier to fresh produce in schools. Regional distribution hubs specifically designed for school needs are emerging nationwide. Collaborative purchasing models enable smaller schools to access preferred pricing, while technology platforms connect schools directly with suppliers to reduce waste and ensure fresher products.
Flexible delivery systems accommodating limited storage infrastructure have proven successful in rural and underserved communities. Seasonal planning tools help schools maximize budget efficiency while maintaining menu variety.
Through these targeted actions, the produce industry can transform school nutrition while developing loyal lifelong consumers and expanding market share in this significant sector.
Brands can join the Healthy Family Project Back to School initiative Aug. 1-Sept. 11. The Back to School initiative curates meaningful consumer experiences with produce and connects brands with school nutrition decision-makers ready to partner.
