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Industry Viewpoint: The impact of educational content on social media

By
Rebecca Waxman, social media manager for Healthy Family Project

In today’s digital age, I’ve witnessed a remarkable transformation in the way we acquire knowledge, thanks to the never-ending stream of information on social media. With every scroll, I find myself learning something new, be it a fascinating fact, a practical life hack or a deep dive into a topic I’ve never explored before. It’s an experience that resonates with countless individuals of all generations, where social media has evolved beyond just a means of connection and entertainment — it has become an indispensable source of education.

Rebecca Waxman
Rebecca Waxman

In fact, recent studies show that an increasing number of Gen Z now turn to social media as their first-choice search engine, favoring platforms like TikTok and Instagram over traditional search engines like Google, ushering in an era where educational content on social media is the go-to destination for curious minds.

Educational content has emerged as a powerful driving force on social media platforms in recent years, revolutionizing the way people access and engage with information. This trend is fueled by the increasing demand for easily accessible and diverse educational resources.

The rise of educational influencers and content creators on platforms like YouTube, Instagram, TikTok and LinkedIn has played a pivotal role in this evolution. These influencers leverage their expertise in various fields to create engaging and informative content that resonates with their audience. From tutorials on diverse subjects to in-depth analyses of complex topics, these creators are making education more accessible, relatable and enjoyable. The visually appealing and easily digestible formats, such as short videos and infographics, have made learning more entertaining, sparking interest in a wide range of subjects.

As social media continues to evolve, it is clear that educational content will remain a driving force, shaping the way people access and share knowledge. The ease of access to information, the personalized learning experiences, and the sense of community that these platforms offer are redefining education, making it a more inclusive and engaging endeavor for individuals worldwide.

This trend not only empowers learners to acquire new skills and knowledge but also opens up opportunities for content creators, educators, and experts to share their passion and expertise with a global audience, driving positive change in the realm of education.

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