Hy-Vee donates $340K to American Red Cross

Hy-Vee Chairman and CEO Jeremy Gosch presented the American Red Cross with a check for $341,307 to support relief efforts from recent hurricanes that have hit the United States. The donation includes a $100,000 corporate match to the more than $241,307 raised from customers at checkout during a two-week register round up campaign.

In light of this year's hurricanes, Hy-Vee held an in-store register round up campaign at all Hy-Vee grocery stores, Dollar Fresh Markets and Hy-Vee Fast & Fresh locations. Customers could round up their purchases to the nearest dollar during checkout at the store to help individuals and families impacted by the hurricanes.

In addition to monetary donations, Hy-Vee deployed its disaster relief fleet after Hurricane Helene to impacted areas earlier this year. A large flatbed generator and trailers filled with supplies and bottled water were sent to support partners handling relief operations.