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Higueral ready for strong fall chili pepper deal

By
Tad Thompson

The Los Mochis, Sinaloa, chili pepper deal is to begin late this November for Higueral Produce Inc.

carlos
Carlos Villa

Carlos Villa, salesman for the firm, noted this involves a full line of hot peppers.

These and Mexican mangos are the firm’s primary products, although Higueral is increasing its volume this fall for a Roma tomato deal.

Villa said his 2021 mango shipments will begin in April and finish in the first week of October.

“For the moment, we specialize in what we do. With the pandemic it’s hard to expand more,” said Villa. “We do the basics. We had projected more sales for this year, but that’s been put on hold.”

In Los Mochis, which is where the Nogales sales company is based, the weather has been good, so “there is no damage and a lot of production. It hasn’t rained much. Everything is good,” Villa said.

The 2020 coronavirus pandemic hasn’t created huge problems for Higueral.

“We have pretty much gone around it,” Villa noted.

An early, three-week sales collapse last spring was followed by a slow period, but Higueral’s pepper deal was already finished. “We managed to move all the volume we had.”

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