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Grubhub makes major grocery move

Grubhub and Mercato, an online marketplace for independent grocery stores, have partnered to bring Mercato’s inventory of more than 950 merchants across the country to the Grubhub Marketplace. Customers can order from hundreds of locations today, with all merchants becoming available over the next few weeks.

With this first-ever third-party delivery partnership for Mercato, Grubhub is expanding its Marketplace selection, offering grocery, convenience and alcohol merchants. Mercato’s merchants can grow their business and e-commerce footprint with access to Grubhub’s millions of customers through this partnership, demonstrating the companies’ shared commitment to uplifting small businesses.

Mercato’s merchant partners span 38 states and over 320 cities, including New York City, Chicago, Los Angeles, Philadelphia and Boston. Local favorites include Citarella, Kol Tuv Kosher Foods, Boston Public Market and Eataly. Merchants pick and pack individual orders that are then picked up by customers or delivered by Grubhub’s fleet of drivers. Customers can choose from a diverse selection of merchants depending on their needs, including delis, seafood and produce markets, bakeries, butcher shops and natural foods stores.

“Grubhub started as a marketplace for independent restaurants, so it’s only fitting that as we expand into the grocery space it’s first with a partner that works with independent grocers,” said Craig Whitmer, vice president of new verticals at Grubhub. “By joining forces with local grocers, we’re not just delivering for our customers, but we’re delivering for small businesses to help grow their online presence. Our customers can now get more of what they need on Grubhub while Mercato’s merchants gain access and increased visibility among our customers.”

“This partnership represents a fantastic opportunity for Mercato merchants to reach new customers and grow their business through Grubhub’s extensive customer base,” said Bobby Brannigan, CEO and founder of Mercato. “We’ve developed a purposefully-built inventory management and order fulfillment platform for local grocers, seamlessly integrating with over 87 point-of-sale systems, thereby enabling merchants to effectively manage online orders. This collaboration will stimulate increased demand for our merchants, empowering them to capitalize on the efficient system we have developed to operate a profitable eCommerce business.”

“We’re thrilled to offer our wide selection of gourmet products, fresh produce, premium seafood and meats to even more customers through Mercato’s collaboration with Grubhub,” said Pina Doria Soares, owner and controller of Grace’s Marketplace, an iconic neighborhood gourmet grocer on the Upper East Side. “We’re essentially expanding our online reach and increasing online sales without having to set up additional integrations, manage multiple platforms, or incur additional fees.”

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