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FreshCo expansion hits 40-store mark

Sobeys parent company Empire Co. Ltd. announced three new locations for the expansion of its FreshCo discount banner. With this announcement, the company has now confirmed 40 of approximately 65 planned locations in western Canada.

Empire has opened 15 stores in fiscal 2021, consistent with its Project Horizon strategy to open 10 to 15 FreshCo stores per year.

“Customers in Alberta are welcoming FreshCo with open arms, thrilled to see a new and fresh discount option in their local markets,” said Mike Venton, general manager, discount. “Our team of frontline leaders and store teammates in the west is committed to continue opening stores that deliver on our freshness, price and in-stock guaranteed promises.The customer response to our entry into the market gives us great confidence in our brand and marketing strategies.

By the end of fiscal 2022,the company plans to have all of the 40 FreshCo stores confirmed to date open in western Canada. Store closure and conversion costs are estimated to be approximately $6.3 million before tax.

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June 18, 2021

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