Fresh Express, NatureSweet, Litehouse partnership a recipe for success
Leading produce department brands Fresh Express, NatureSweet and Litehouse are teaming up for the fifth annual “I Heart Salad” retail promotion highlighting easy and affordable ways to create the perfect salad. The exclusive promotion will run at Albertsons Cos. stores from March 3 to March 16 and will include in-store product discounts and promotional pricing.
The “I Heart Salad” retail promotion has consistently increased sales for grocery retailers and the brand partners during the promotion period. Cross promotions tying together salad ingredients can increase grocery retailer sales by at least 30 percent on average.
Through a combination of in-store, online and social media activity, “I Heart Salad” will be supported with initiatives including:
- Albertsons in-store signage, website and newsletter support
- Social media influencer content featuring easy salad recipes
- Online recipes and videos highlighting product versatility
- Integrated social campaign and an enter-to-win consumer sweepstakes where 14 consumers will win a year’s worth of salad and a salad kit with kitchen essentials
The collaborative promotion includes high-quality ingredients for deliciously simple salads, including Fresh Express Salad Blends, NatureSweet 10-ounce Cherubs tomatoes and Litehouse 13-ounce spoonable dressings, that will be discounted during the promotion at Albertsons Cos. stores nationwide. Consumers can mix and match products, and add additional ingredients, to create delicious salad varieties, like a classic cobb salad or a vegetarian friendly chimichurri chickpea salad.
All three participating brands can be found in the produce department, with Litehouse dressings and Fresh Express packaged salads found in the refrigerated section:
- Deliciously Fresh Salads: Packaged salad pioneer Fresh Express uses breathable bags custom designed for each leaf type, like Sweet Butter, American and Hearts of Romaine, so salads stay fresh. All Fresh Express salads are thoroughly washed, rinsed and gently dried, then sealed in a Keep-Crisp bag for long-lasting freshness.
- Heavenly Salad Tomatoes: Bright, juicy and irresistible, NatureSweet is North America’s No. 1 selling snacking tomato. NatureSweet Cherubs tomatoes make salads divine and add a fresh burst of color with guaranteed sweetness
- Delightfully Cool Dressings: Litehouse refrigerated dressings are made without artificial preservatives, colors or flavors and do not contain high fructose corn syrup. They are available in creamy and delicious combinations of fresh herb and vegetable flavors, like Homestyle Ranch, Chunky Blue Cheese and Jalapeño Ranch.