Advertising is all about selling product — it’s an attitude really.

Advertising promotions are used primarily to draw consumers into stores. This strategy is meant as a fishhook with various items and prices used as bait to persuade customers into making additional purchases other than just advertised specials. That’s the name of the game.

Advertising is relied upon for success in business. Whether on television, radio, social media or print publications — it is what fuels consumer spending, which stimulates economic growth.

No other origin does more to promote the overall avocado category than Peru, and this summer’s activities will again set the standard for avocado promotions – and perhaps all produce categories.

The impressive and diverse lineup of events includes honoring the military, feeding the hungry, preserving the environment, and helping retailers move more avocados by reaching consumers both inside and outside the stores, including at their popular past times – all between June and October.

Each year the Masser Family of Cos. establishes measurable benchmarks to ensure it is on track to meet its sustainability goals.

The company makes annual investments in sustainable practices that contribute toward a reduced carbon footprint and integrated long-term efficiencies across all business segments. The Masser team establishes measurable benchmarks in each required area to ensure they meet their sustainability goals, and reports on their continued advancements in the annual People, Process and Planet Report.

The highly anticipated 2024 Northwest cherry season has officially begun, marked by favorable weather conditions that have set the stage for a promising harvest. Growers in the region are reporting excellent crop quality, with the perfect balance of warm days and cool nights contributing to optimal size and flavor of the cherries.

By a wide margin, the 2024 California avocado crop is being picked and packed in much greater numbers than previously anticipated, which resulted in the California Avocado Commission significantly increasing its crop estimate in its annual mid-season report.

Inline Plastics, a leader in innovative packaging solutions, has expanded its acclaimed Flip n’ Mix tray collection with the introduction of two new offerings.

Designed to revolutionize the packaging of fresh toppings, these trays empower culinary creativity while elevating presentation standards.