Officials at Crunch Time Apple Growers are not shy about their marketing strategy designed around grabbing the consumer’s attention and leading them in the right direction when it comes to the apples category.

The Lockport, N.Y.-based company relies on an aggressive consumer marketing approach that focuses on getting shoppers interested in its products and, often, directing them to specific retailers in their area that carry Crunch Time apples.

The California Avocado Commission represents California’s roughly 3,000 avocado growers who produce avocados on more than 50,000 acres in the state, with an annual average farm-gate value of $367 million (based on 2018-23 crop values). It is the commission’s position that the continuation of the current U.S./Mexico Operational Work Plan (OWP) is essential.

Morning Kiss Organic is composed of DiSilva Fruit, Gold Bell and Arrowfarms, a family of companies proudly serving New England and the Northeast for the last 50 years. Utilizing a state-of-the-art production facility located within the heart of New England’s major food hub, Morning Kiss Organic is committed to providing solutions and value for its retail partners and consumers. These facilities are used for packaging all varieties of potatoes, onions, citrus, vegetables and other commodities.

Fyffes has appointed Frank Burkhardt chief commercial officer to oversee an ambitious growth strategy, which includes the promotion of a new sustainable brand proposition, Trudi’s, and a focus on delivering against the company vision — Shaping Wellbeing for the World — over the coming years.

IFPA’s 

Applause and Epic Crisp are the newest additions to join Sun World International’s family of table grape brands. For more than 30 years Sun World’s researchers have worked to develop and introduce flavorful, grower-friendly fruit varieties that enable producers, marketers and retailers to drive sales while delivering to consumers a delicious and consistent eating experience.