Cheryl Hoefs has joined Mission Produce Inc. as senior vice president of sales and marketing to support the company’s overarching corporate strategy and to drive profitable growth. In addition, Mission promoted several senior leaders within the sales department, including Brooke Becker, Patrick Cortes and Hector Soltero to vice president positions, and Roberto Rodriguez to director of international exports.

International Fresh Produce Association announced the members of the 2022-23 Produce Industry Leadership Program Class 27. IFPA introduced the 12 members of Class 27 during The Global Produce & Floral Show. Sponsored by Corteva Agriscience, the leadership program was launched in 1995 and has graduated more than 300 program participants.

The “October” show was back and as good as ever. The International Fresh Produce Association hosted its inaugural Global Produce & Floral Show in Orlando, FL, Oct. 27-29, to rave reviews. The show floor was abuzz immediately upon opening and stayed busy throughout the two-day event. 

Saul Macias is the newest member of the Fresh Produce Association of the Americas. He joins the company as the communications coordinator.  Macias will continue to heighten the FPAA’s communication efforts with members, industry fellows and the public.

The International Fresh Produce Association hosted its first ever Global Produce & Floral Show in Orlando, FL last week.  The show brought together the entire global supply chain for produce and floral.  

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