“Our goal is that the tour will provide valuable networking opportunities, connecting industry professionals across the supply chain,” said Matthew Hayes, program and events director for FPFC. “It is a great way for FPFC members to better understand production practices, enhance business relationships and discover new ways to promote fresh produce and floral offerings.”
The tour is structured to be both educational and efficient, with scheduled facility visits throughout the day, followed by a networking reception at the Hyatt Regency Monterey. The event is priced at $150 per person, with complimentary attendance for retailers, ensuring strong retailer engagement.
On April 1 the Del Monte Golf Classic will bring FPFC members together for a day of golf, networking and business-building in a relaxed setting. Held at the Del Monte Golf Course, the event kicks off with morning mimosas and Bloody Marys, leading into an 8 a.m. scramble-style tournament. Players can register individually ($485 per person) or as part of a team ($1,940 per foursome), while retailers can participate at no cost.
“The tournament is a fantastic opportunity for members to connect with colleagues across the fresh produce and floral supply chain in an informal setting,” Hayes said. “Each foursome includes professionals from different sectors, fostering new business relationships, while post-tournament networking over hors d’oeuvres and drinks allows for continued conversations.”
Through these events, FPFC aims to create meaningful industry connections while providing members with real-world insights into agricultural production and marketing strategies.
“By providing hands-on exposure to production practices, packaging innovations, and marketing strategies, these events help members stay informed about advancements in the industry,” Hayes explained. He added that FPFC is also focused on fostering stronger business relationships, encouraging market expansion and innovation, and ensuring members are prepared to navigate key industry challenges.
Looking ahead, FPFC plans to expand its field tour offerings to additional key agricultural regions, continue enhancing educational and advocacy efforts, and strengthen its networking opportunities through signature events such as the Annual Dinner Dance, West Coast Conference and Educational Summit. Workforce development initiatives, including apprenticeship programs and leadership training, remain a priority to ensure the next generation of industry professionals is well-equipped for success.
With two days of immersive learning, networking, and industry collaboration, the Salinas Valley Field Tours and Del Monte Golf Classic are set to provide FPFC members with opportunities to grow their businesses and expand their professional networks.
