Interested parties can get more information about the event on the FPFC’s brand new website, which features a new look including a new logo.
“We are very excited to unveil the new FPFC logo, brandmark and website,” said Kori Martin of Oppy, a former chair of the FPFC and a member of the rebranding committee. “Our committee has worked hard to bring the FPFC into the present and we feel that the new website and logo fit our association perfectly. We are very grateful to SpinQ for taking our vision and making it come to life. The new website will bring more advertising opportunities for sponsors to showcase their brand — this is a win for the organization and for FPFC members.”
The committee was composed of FPFC members Angela Hernandez of Trinity Fruit, Natalie J. Machado of FreshSource, Rachelle Schulken of Calavo Growers and Martin. Gann said the committee worked closely with brand designer SpinQ to create the new look. He added that the new FPFC logo, website, and brandmark represents the FPFC’s roots in produce and floral.
Machado noted that the rebranding “brings the association into the 21st century and levels us with other associations in the industry. I was honored to be a part of this project. The board of directors, the committee and I couldn’t be happier with the results. It's an exciting new chapter for the FPFC.”
Hernandez agreed. “I love coming up with new branding ideas and helping to transform organizations and that’s exactly what this committee did through this rebranding.”
Gann expressed thanks to the FPFC board, the committee and staff member Emma McBride-Taylor for the countless hours that was spent on this project.
“The new branding freshens the FPFC’s look and brings the FPFC on par with other industry associations,” he said. “We are excited to see the FPFC step into the 21st century with a new look and feel!”
As industry members check out the new website, Gann asked them to pay particular attention to the FPFC’s next event, which will be its first annual Topgolf Outing at a new facility in Ontario, CA, on Thursday, Sept. 14, 6-9 p.m. “We’ve designed this as a night out after work during the week,” he said. “Bring your whole team and enjoy hanging with other people in the industry in a relaxed atmosphere.”
Gann said there will be the opportunity for some friendly competition as groups will be able to compete against each other, but mostly it’s a great way to end the summer with your produce industry colleagues at a new FPFC event.
The new FPFC website is live and can be found at the same web address (www.FPFC.org). FPFC members are encouraged to reach out to the FPFC to obtain a graphic of the new logo compatible with their website. Contact McBride-Taylor ([email protected]) for the correct logo format.