“Instagram is where people discover trends and spark culinary inspiration,” said Tori Rumenik, director of Florida Vegetable Exchange. “With 60 percent of users turning to the platform for product discovery, @FloridaRadish is the perfect place to connect with our audience and share the incredible possibilities of Florida-grown radishes.”
Whether you’re a professional chef, a retail buyer seeking fresh ideas, or a home cook looking for a new twist, @FloridaRadish has something to offer. Expect eye-catching recipes, behind-the-scenes looks at Florida farms and fresh ideas for incorporating radishes into every meal, from salads to snacks to unexpected main courses.
Backed by partnerships with recipe developers and a strategic content calendar, Florida Radish is committed to growing awareness and appreciation for this often-underestimated vegetable. The Instagram page aims to support foodservice, retail, and consumer channels throughout the growing season by highlighting its versatility and nutritional value.
